Nike D.AMP is an innovative redesign project that aims to revolutionize the user experience of Nike's mobile application. The project centers on amplifying Nike's brand values of athleticism, creativity, and innovation by providing users with a fresh and dynamic interface that is both functional and engaging.
The D.AMP Project is a conceptual design project consisting of promotional marketing content, a promotional video showcasing the applications features and more. Additionally, the project included a comprehensive UI redesign, complete with accompanying wireframes.
